An uncensored look into managing marketing – the good, bad, & ugly from those who know best, marketers.
As we analyze our clients’ current online marketing efforts, in terms of how well they are meeting the needs of customers and Google, we find a common problem: their blogs are written for readers but ignoring what Google needs. (Yes, I could say “search engines,” but Google currently dominates almost completely, as we all know and as statistics confirm.) This problem is especially acute when the business is a small one, owned by a single person or a mom and pop. A blog topic will occur to a business owner – based on something that happened that day, or an experience that made a new concept super clear. “I should blog about that!” is the thought.read more
The battle for revenue online centers largely on search. Search is more than keywords. It is an entire environment that must be focused, balanced, and managed. Here’s what managers need to know about managing SEO.read more
One of the things that fascinates me about CRM is how the data you gather can be used to identify opportunities for commercialization of the data. When I first started working on CRM, our primary focus was making sure that our customers were interacting with us safely, all of their data was secure, and that we were properly adhering to privacy and security regulations.read more