Marketer's Reality

An uncensored look into managing marketing – the good, bad, & ugly from those who know best, marketers.

The new world of content marketing: how the earth shifted beneath our feet

The new world of content marketing: how the earth shifted beneath our feet

Many times when I talk to a business about our content marketing services, they have a reasonable goal: They want their website to bring them new customers. That’s all they want. Of course!

“Advertising” has always been intended to introduce new customers to a business. But if that seemingly simple goal is all businesses want, and they’re spending time and money like mad to achieve it . . . then why aren’t their strategies working?

read more
Where do you fit in their “Solution Scenario?”

Where do you fit in their “Solution Scenario?”

Let’s just forget about selling for a moment. Or even that someone is buying something. What’s really happening is there are millions of “solution scenarios” playing out every minute of every day, all over the world, whether you participate or not. If you participate... read more
Basics of SEO: Writing your blog for both Google and humans

Basics of SEO: Writing your blog for both Google and humans

As we analyze our clients’ current online marketing efforts, in terms of how well they are meeting the needs of customers and Google, we find a common problem: their blogs are written for readers but ignoring what Google needs. (Yes, I could say “search engines,” but Google currently dominates almost completely, as we all know and as statistics confirm.) This problem is especially acute when the business is a small one, owned by a single person or a mom and pop. A blog topic will occur to a business owner – based on something that happened that day, or an experience that made a new concept super clear. “I should blog about that!” is the thought.

read more
Share This