Marketer's Reality

An uncensored look into managing marketing – the good, bad, & ugly from those who know best, marketers.

Turning CRM into a revenue generator

Turning CRM into a revenue generator

One of the things that fascinates me about CRM is how the data you gather can be used to identify opportunities for commercialization of the data. When I first started working on CRM, our primary focus was making sure that our customers were interacting with us safely, all of their data was secure, and that we were properly adhering to privacy and security regulations.

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Death by 1000 marketing metrics

Death by 1000 marketing metrics

What you measure matters. Marketing metrics that give marketers an “atta boy” feeling (impressions, open rates, click rates, and downloads) are not the same as marketing metrics that tie directly to revenue. Marketers can get incredible open and click-through rates on... read more
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