Marketer's Reality

An uncensored look into managing marketing – the good, bad, & ugly from those who know best, marketers.

Basics of SEO: Writing your blog for both Google and humans

Basics of SEO: Writing your blog for both Google and humans

As we analyze our clients’ current online marketing efforts, in terms of how well they are meeting the needs of customers and Google, we find a common problem: their blogs are written for readers but ignoring what Google needs. (Yes, I could say “search engines,” but Google currently dominates almost completely, as we all know and as statistics confirm.) This problem is especially acute when the business is a small one, owned by a single person or a mom and pop. A blog topic will occur to a business owner – based on something that happened that day, or an experience that made a new concept super clear. “I should blog about that!” is the thought.

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Turning CRM into a revenue generator

Turning CRM into a revenue generator

One of the things that fascinates me about CRM is how the data you gather can be used to identify opportunities for commercialization of the data. When I first started working on CRM, our primary focus was making sure that our customers were interacting with us safely, all of their data was secure, and that we were properly adhering to privacy and security regulations.

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Death by 1000 marketing metrics

Death by 1000 marketing metrics

What you measure matters. Marketing metrics that give marketers an “atta boy” feeling (impressions, open rates, click rates, and downloads) are not the same as marketing metrics that tie directly to revenue. Marketers can get incredible open and click-through rates on... read more
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